General Regulation to the Communication Law

On August 23, 2023, President Guillermo Lasso issued Executive Decree No. 850, which contains the General Regulations of the Organic Law on Communication. In the main, the new Regulation:

  • Incorporates the rules for the self-regulation of the media.
  • Determines the rules for the operation of the Information and Communication Development and Promotion Council.
  • Creates the Mechanism for the prevention and protection of journalistic work, as a state technical instance in charge of adopting measures for this purpose. The mechanism is made up of the Ministries of Defense, the Interior, Foreign Affairs and Human Mobility, Women and Human Rights, the Risk Management Secretariat, the State Attorney General’s Office, a representative of the media workers private, public and community communication and a representative of civil society.
  • Modulates the prohibition of dissemination of imported advertising established in article 98 of the Organic Law of Communication, by determining that advertising produced in member countries of the integration treaties and agreements to which Ecuador is a party, will have the quality of national. This implies that the  dissemination of advertising produced in the member countries of the Andean Community of Nations, CAN, (Colombia, Peru and Bolivia) is allowed; and MERCOSUR (Argentina, Brazil, Paraguay, Uruguay, Chile, Colombia, Guyana, Peru and Suriname) is allowed.
  • Prohibits the dissemination of advertising of any type of betting or sports prediction systems.

 

The General Regulations to the Organic Law of Communication will enter into force from its publication in the Official Gazette, which has not happened until the moment of publication of this bulletin.

 

Ana-Samudio-abogados-ecuador

Ana Samudio, Senior associate at CorralRosales
asamudio@corralrosales.com
+593 2 2544144

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NOTE: The above text has been prepared for informational purposes. CorralRosales is not liable for any loss or damage incurred as a result of acting or failing to act on the basis of the information contained in this document. Any additional determined situation requires the specific opinion and concept of the firm in Quito / Guayaquil, Ecuador.

CORRALROSALES

Foreign exchange tax paid regarded as income tax credit – Update of the list of subheadings

The Regulation CPT-RES-2023-00-1 issued on July 31, 2023, by the Tax Policy Committee (hereafter the “CPT“) amended the list of raw materials and capital goods which importation is subject to Foreign Exchange Tax (ISD) but may be used as a tax credit for the payment of Income Tax.

The following link shows the subheadings that are included and those that are excluded from the list:

CPT-RES-2023-001

The inclusion of subheadings is effective as of January 1st, 2023, and the exclusion of subheadings is effective as of August 1st, 2023.

 

Andrea Moya - CorralRosales - Lawyer Ecuador

Specialist in Tax Law
Andrea Moya, Partner at CorralRosales
amoya@corralrosales.com
+593 2 2544144

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NOTE: The above text has been prepared for informational purposes. CorralRosales is not liable for any loss or damage incurred as a result of acting or failing to act on the basis of the information contained in this document. Any additional determined situation requires the specific opinion and concept of the firm in Quito / Guayaquil, Ecuador.

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Deducibility of remunerations and fees paid to legal representatives of entities

On July 20, 2023, the Department of Regulations and Consultations of the General Directorate of the Internal Revenue Service in response to Consultation No. 1170120230744808 issued Official Letter No. 91701202023OCON001932, in which it determines:

  • That according to the Labor Code and Circular No. NAC-DGECCGC22-00000004, issued by the Tax Administration, entities may maintain a labor or civil relationship with their Legal Representative.
  • In the case of Legal Representatives who maintain an employment relationship with the entity, the amounts for wages, salaries and other remunerations will be deductible if the payment of employer contributions to the Ecuadorian Institute of Social Security, is justified.
  • In the case of Legal Representatives who maintain a civil relationship with the entity, the respective fees will be deductible expenses when they are supported by invoices, issued in accordance with tax regulations, therefore, it is not necessary to pay employer contributions to the Ecuadorian Institute of Social Security.

 

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NOTE: The above text has been prepared for informational purposes. CorralRosales is not liable for any loss or damage incurred as a result of acting or failing to act on the basis of the information contained in this document. Any additional determined situation requires the specific opinion and concept of the firm in Quito / Guayaquil, Ecuador.

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New regulations for the importation of household goods and work equipment of returning migrants and foreigners

Resolution SENAE-SENAE-2023-0043-RE issued on July 19, 2023, and published in Official Gazette Supplement 362 of July 27, 2023, the National Customs Service of Ecuador established new regulations for the importation of goods under the exception regime for household goods and work equipment.

The most important reforms include:

  1. Alcoholic beverages are admissible if it does not exceed 50 liters in total and 2 liters for each commercial brand.
  2. Collectible goods that are not restricted according to the following list are admissible: https://www.aduana.gob.ec/gaceta-resolucion/SENAE-SENAE-2021-0131-RE/
  3. If the imported goods are not properly identified or do not match with the data registered in the list of goods subject to the exception regime, the returning migrant or foreigner will be subject to the payment of a fine. However, this will not prevent the importation process from continuing under the exception regime.
  4. The returning migrant or foreigner may reimport the household goods and work equipment that was definitively exported under the reimportation regime in the same condition. This regime is exempt from the payment of foreign trade taxes. The re-importation must be carried out within a period of 2 years from the date of shipment of the goods.
  5. The percentage of goods subject to prior inspection is reduced from 30% to 15%. The customs operating technician is able to review only 15% of the total amount of goods imported by the returning migrant.
  6.  For the import of used or new vehicles of the returning migrant, the following supporting documents may be attached to the customs declaration: i) the exports customs declaration made in the country of departure where the value of the vehicle is stated; or, ii) the certificate issued by the dealer or commercial house detailing the value of the vehicle.
  7. When the declared price for vehicles and motorcycles of the returning migrant is lower than the minimum values established by the Customs Authority, the Authority shall initiate a reasonable doubt procedure for the returned migrant to justify the price.
  8. Only foreign migrants may maintain the benefit of the exception regime when the interruption of their residence does not exceed 180 days as long as it is due to labor reasons.

The new regulations are effective from the date of publication in the Official Gazette, that is, from July 27, 2023. However, the new regulations will not be applicable to imports shipped prior to their publication in the Official Gazette, unless it benefits the migrant.

In the following link you can review the complete text of the Resolution:

https://www.aduana.gob.ec/gaceta-resolucion/SENAE-SENAE-2023-0043-RE/

Andrea-Moya-ConvertImage-1-300x300

Customs Law Specialist
Andrea Moya, Partner at CorralRosales
amoya@corralrosales.com
+593 2 2544144

f163f1c8-9d63-6efb-1078-c8dc91448b91

Customs Law Specialist
Fernanda Inga, Senior Associate CorralRosales
finga@corralrosales.com
+593 2 2544144

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Ecuador: Well-known trademarks; reinforced protection against non-use cancellation actions

Once granted, a trademark gives its owner the exclusive right to prevent unauthorized third parties from using a similar trademark that could cause confusion and association among consumers. The owner is also obliged to use the trademark effectively in the market as registered and for the protected goods or services.

Unjustified non-use of the trademark may result in cancellation of the acquired right, which entitles a third party to file an action for cancellation for non-use.

Article 165 of Decision 486 does not make a specific distinction as to whether cancellation actions are appropriate in the case of well-known or renowned trademarks; however, the Andean Court of Justice has repeatedly stated in its jurisprudence that cancellation actions for lack of use are not suitable against a well-known trademark, due to the exceptional protection granted by Community regulations to this type of trademark.

The trademark’s well-known quality must have been declared and be in force in one of the member countries of the Andean Community, which implies the obligation of the owner to prove, before the competent IP Office, the facts proving the trademark’s reputation.

The National Service of Intellectual Rights by Resolution No. OCDI-2022-859, issued in November 2022, breaks the typical standards of evidence acceptance. The IP Office rejected the cancellation action filed against the trademark NOEL in international class No. 29 based on the well-known status, duly proven, of this trademark to protect “cookies” in international class No. 30.in order to guarantee the special protection of well-known trademarks.

The Ecuadorian IP Office stated that the well-known status of the trademark NOEL was demonstrated through declarations of notoriety issued by the Colombian IP Office during the relevant time frame for the cancellation action (three years before the filing of the action). The IP Office ratified the existence of a competitive connection between the goods for which well-known was declared (cookies IC. 30) and those that the trademark under cancellation protects (IC. 29) since there is a competitive connection between these goods

In this way, the IP Office ratified the special protection that well-known trademarks have in the Andean countries. Stating that this type of trademark breaks the principles of territoriality, registration, and real and effective use. It concluded that, in strict compliance with the applicable normative and jurisprudential precepts, it is not appropriate to analyze the cancellation for lack of use against well-known trademarks.

This decision sets a precedent for the protection of trademarks that, thanks to the prestige and positioning achieved in the market and the advertising efforts made by their owners, have obtained a well-known status in the Andean Community.

Andrea Miño
Associate at CorralRosales
andrea@corralrosales.com